This is the very least that should be done to let the
world know your book is about to be in print. It lets
retailers know that your book is available to order, and
through which distribution channels. It allows reviewers to
order a review copy of your book. It lets the media know you
are available to interview on your chosen topics.
|
Basic
Plan
|
|
1.
|
Send galleys to five top book review pre pub
media
|
$250
|
|
2.
|
PMA targeted coop target marketing program.
|
$375
|
|
|
Newsletter format; goes to:
|
|
|
|
- 3,700 genre-specific newspaper
reviewers
- 4,500 genre-specific bookstore buyers
- 2,500 genre-specific acquistion librarians
with budgets of $25,000 or more
|
|
|
3.
|
Category Co-Op Mailing
|
$480
|
|
4.
|
Public Library Co-Op Mailing
|
$440
|
|
5.
|
University Library Mailing
|
$490
|
|
6.
|
Include in Co-op Marketing Program with photo
in:
|
$695
|
|
|
- Publishers Weekly
- Independent Publisher
- Library Journal
|
|
|
7.
|
Book Reviewers PMA Co-op Mailing
|
$270
|
|
8.
|
Display at American Library Association and Book
Expo Association
|
$240
|
|
9.
|
Place 1/4 p ad/listing in Radio/TV Interview
Report to announce availability of author as an
interviewee
|
$350
|
|
10.
|
Announcement of book to book wholesalers
|
$50
|
|
11.
|
Presentation to chain bookstore buyers
|
$0
|
|
12.
|
Produce flyer for mailing to author's personal
list, and above co-op mailing lists
|
$180
|
|
13.
|
Mail flyers to author's personal mailing list
|
(Author to do)
|
|
14.
|
Publishers Weekly announcement in their fall APC
PW deadline announcements issue
|
$0
|
|
15.
|
Keep R.R. Bowker updated for their Forthcoming
Books publication and Books In Print
|
$0
|
|
16.
|
Direct mail to appropriate rented lists of
individuals
|
(Author to do)
|
|
17.
|
Contact targeted groups and publications for
inclusion in specialty magazine, newsletter, etc.
|
(Author to do)
|
|
18
|
APC Administration Fee
|
$1,000
|
|
|
Basic Book Announcement Package Cost
|
$ 4,820
|
|
|
|
|
|
For
an excellent template to create your own plan,
click
here
|