Basic Book Announcement Plan

This is the very least that should be done to let the world know your book is about to be in print. It lets retailers know that your book is available to order, and through which distribution channels. It allows reviewers to order a review copy of your book. It lets the media know you are available to interview on your chosen topics.

Basic Plan

1.

Send galleys to five top book review pre pub media

$250

2.

PMA targeted coop target marketing program.

$375

Newsletter format; goes to:

  1. 3,700 genre-specific newspaper reviewers
  2. 4,500 genre-specific bookstore buyers
  3. 2,500 genre-specific acquistion librarians with budgets of $25,000 or more

3.

Category Co-Op Mailing

$480

4.

Public Library Co-Op Mailing

$440

5.

University Library Mailing

$490

6.

Include in Co-op Marketing Program with photo in:

$695

  1. Publishers Weekly
  2. Independent Publisher
  3. Library Journal

7.

Book Reviewers PMA Co-op Mailing

$270

8.

Display at American Library Association and Book Expo Association

$240

9.

Place 1/4 p ad/listing in Radio/TV Interview Report to announce availability of author as an interviewee

$350

10.

Announcement of book to book wholesalers

$50

11.

Presentation to chain bookstore buyers

$0

12.

Produce flyer for mailing to author's personal list, and above co-op mailing lists

$180

13.

Mail flyers to author's personal mailing list

(Author to do)

14.

Publishers Weekly announcement in their fall APC PW deadline announcements issue

$0

15.

Keep R.R. Bowker updated for their Forthcoming Books publication and Books In Print

$0

16.

Direct mail to appropriate rented lists of individuals

(Author to do)

17.

Contact targeted groups and publications for inclusion in specialty magazine, newsletter, etc.

(Author to do)

18

APC Administration Fee

$1,000

Basic Book Announcement Package Cost

$ 4,820

For an excellent template to create your own plan, click here